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Sponsorship Opportunities

The American Family Insurance Championship offers numerous paths for partnership, and each corporate or personal package can be tailored to meet your needs. For additional information, please contact Legendary Way Marketing, the Official Marketing Agency for the American Family Insurance Championship.

american family insurance
Legendary Way Marketing
Mike Unitan
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The American Family Insurance Championship offers a variety of unique hospitality experiences at various levels and price points to fit any need, including Skyboxes, Cabanas or shared hospitality venues. These luxury venues offer unique first-class entertainment for your valued customers and partners. All venues include food and beverage service, including lunch, desserts, hors d’oeuvres and full bar, TVs, Wi-Fi, private restrooms and security. All packages can be customized to meet your needs.



Enjoy views of the signature 17th hole from your private cabana. The open air cabanas feature interior lounge seating and exterior chairs. Cabanas come fully equipped with cable television, Wi-Fi and food and beverage service. A small hospitality entrance sign with company name is also included.



Competing inside the ropes and alongside the legends of the PGA TOUR is a unique golf and entertainment experience. Your foursome will play University Ridge Golf Course, in tournament conditions, with a PGA TOUR Champions Professional. VIP activities for your foursome include valet parking, meals, beverage, a premium gift package and invitation to an exclusive Pro-Am party Tuesday night.



The American Family Insurance Championship’s branding and on-site activation opportunities afford our sponsors the opportunity to reach an enviable audience. With over 75,000 golf enthusiasts and sports fans attending the tournament, our sponsors have the chance to create a lasting relationship through our unique programs. Partner with one of Madison’s largest summertime events, with area charities the ultimate beneficiary.