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Championship FAQs

Amfam Championship
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FAQs: You Have Questions, We Have Answers!

Heading to the American Family Insurance Championship? The following FAQs can answer your questions about purchasing tickets, figuring out where to park and everything in between. Check them out and you’ll be set for a successful day at the course.

  1. The health and safety of all associated with the PGA TOUR, the American Family Insurance Championship and the greater Madison community continues to be our number 1 priority. The PGA TOUR, in collaboration with the American Family Insurance Championship, has established an extensive set of COVID-19 health and safety measures developed from CDC, state and local guidelines to promote a safe environment and quality experience at the tournament.

    Tournament health and safety guidelines are listed below, along with a link to the PGA TOUR’s Know Before You Go guidelines.

    Limited Attendance: Attendance will be limited to a maximum capacity of 7,500 fans a day. Each hospitality venues will also have a specific occupancy limit depending on the size to ensure appropriate physical distancing.

    Prior to arrival: All spectators are encouraged to take their own temperature and review the CDC’s symptom questionnaire before departing their home. If a spectator’s temperature is 100.4 degrees or higher, please seek medical advice and do not attend the tournament.

    Parking Shuttles: For parking off-site from tournament grounds, shuttles will operate at a reduced capacity and guests are expected to physically distance themselves from other parties on the bus. Routine sanitation practices will take place after each route.

    Mobile Ticketing: All tournament tickets will be distributed electronically to your mobile device. Tickets should be purchased thru the tournament website in advance prior to entering the grounds. Tickets will be sent to your email address on record immediately after purchase. Upon arrival to University Ridge Golf Course, fans will present their mobile ticket on their phone or can print out their ticket at home and bring it with them.

    Masks/Face Coverings: Per current PGA TOUR policy, fully vaccinated individuals will have the choice of not wearing covering indoors or outdoors on tournament grounds. Individuals are considered fully vaccinated two weeks after their second dose in a two-dose vaccine or two weeks after a single-dose vaccine.

    • Unvaccinated individuals should wear facial coverings in all indoor locations, including pro shop and clubhouse, and are strongly encouraged to wear them outdoors when they cannot be socially distant from others.

    Face coverings will be provided complimentary to anyone who needs one.

    Rope Line Policy: Per current PGA TOUR policy, consumption of food and beverage is prohibited within 10 feet of the rope line. Masks must be worn at all times within 10 feet of the rope line, even when in possession of food and beverage.

    Sanitization: The American Family Insurance Championship will have enhanced sanitization protocols established to ensure all areas are routinely cleaned and sanitized. Stationary hand sanitizer units will be placed throughout the golf course at the entrances, restrooms, and concession locations. Guests are permitted to bring their own sanitizer from home.

    Physical Distancing: It is important everyone on tournament grounds practices physical distancing where possible in order to help maintain a safe environment. Once on tournament grounds, spectators will be asked to maintain a six-foot separation from other individuals, unless the party has arrived together.

    Autographs/Player Interaction: Per PGA TOUR policy, for the safety of the players and gallery members alike, autographs will be prohibited at the 2021 tournament.

    Payment methods: All major credit cards will be accepted where payment is required. Non-cash transactions are recommended.

    Seating: For the health and well-being of all spectators on tournament grounds, no public bleacher seating structures will be constructed. Spectators are welcomed, and encouraged, to bring their own folding chair to the tournament.

    Risk & Liability: Despite measures to mitigate the transmission of COVID-19, elimination of risk of exposure and infection to COVID-19 is not possible. Therefore, by attending this event, all attendees assume the risk and liability for any exposure to COVID-19 and any related loss, liability, or injury incurred at this event.

Ticket FAQs

  1. Once golf and concert tickets are available, they can be purchased online. 

    Concert and golf tickets can also be purchased by phone: 608-204-0855 or in person: Forward Madison FC Offices (credit card only), 917 E. Mifflin St, Madison, WI 53703 (office hours: Monday-Friday 8:30 am - 4:30 pm). Service fees are the same when purchasing online and at the ticket office. All tickets will be digital and emailed to the ticket buyer.

  2. Active Duty, Military Reserve, National Guard, Military Retirees and Veterans are eligible to receive complimentary general admission golf tickets. All first responders are also eligible to receive complimentary general admission golf tickets. Once golf tickets are on sale, there will be an option to select complimentary military and first responder tickets.

  3. Golf ticket prices for the 2023 American Family Insurance Championship are listed below:

    -General admission ticket - $20 before May 1 ($25 after May 1)
    -Champion Ticket general admission (ages 50 and older) - $15 before May 1 ($20 after May 1)
    -Youth Ticket general admission (ages 15 and under) - Free with the purchase of a general admission ticket
    -Military general admission ticket - Free

    All tickets are valid for any one day of the tournament June 9-11.

    Concert ticket prices are:

    -Concert Gold Circle (closest to stage, standing room only) - $119
    -Concert Reserved Grandstand (specific seat in bleachers; only designated seated option) - $69
    -Concert General Admission - $59 (field level access)

    Prices include taxes and fees.

  4. All taxes and fees are included in the ticket price.
  5. Tickets will be emailed upon purchase.
  6. Yes, ticket buyers can call the Forward Madison FC offices at: 608-204-0855 or visit the box office at 917 E. Mifflin St, Madison, WI 53703 (credit card only). Office hours are Monday - Friday: 8:30 a.m. - 5:00 p.m. Service fees are the same when purchasing online and at the ticket office.
  7. Please contact the American Family Insurance Championship team or call 608-204-0855.

  8. Chalets, Skyboxes and Club Strick premium seating options are available on the 17th Green and 18th Green.

    For hospitality options or ticket inquiries, please visit the sponsorship page or contact Legendary Way Marketing.

Spectator FAQs

  1. Autographs can only be obtained at the designated Autograph Alley sponsored by HyVee. On-course autographs are not permitted.

  2. There will be various bleachers onsite at the American Family Insurance Championship – 1st tee, 10th tee, 14th green, 15th tee, 17th green, and 18th green. Spectators are welcome to bring their own folding chair on-site.

    Accessible seating will be available on the 1st tee, 14th green, 15th tee and 18th green.
  3. Spectators will be allowed to carry mobile devices on the golf course with the volume setting on silent or vibrate. Devices may be used to capture video, audio and photos (content) throughout tournament week. Content may be used for personal purposes only; no commercial use. There can be no live streaming or real-time coverage. Please be respectful of play and do not interfere with players, caddies or media. Failure to comply with this policy may result in the revocation of your ticket.

  4. The fan-friendly celebrity foursome takes place on Saturday, June 10 at approximately 2:00pm.  Participating celebrities for 2023 include Andy North, Derek Jeter, Zach Johnson, and Michael Phelps.   The celebrity foursome tees off from the 10th hole tee and plays the back nine holes to finish on the 18th hole.

    Past participants have included Jack Nicklaus, Toby Keith, Darius Rucker, Lee Trevino and Derek Jeter.

  5. As part of the annual event, a concert is held on the Friday of the tournament week at Breese Stevens Field.

    The artists and ticket on sale will be announced later this year.

  6. There will be numerous concessions stands, open to the public, located throughout the golf course serving a variety of items. No outside food and beverage can be brought into the tournament grounds.

  7. Culver’s Kids’ Zone is an interactive play area where children can take a break from the golf action and play, dream and build. Anchored by the popular, life-sized, Big Blue Blocks, kids can also test out their golf skills with the putting challenge and driving range. Other activities included are Bean Bag Toss, Lawn Bowling and a fun photo opportunity. Check off your adventures in the Culver’s Passport with a volunteer at the Zone and receive a Culver’s Value Meal Coupon! The Culver’s Kids Zone is free for children (15 and under) accompanied by a ticketed adult and open Friday-Sunday 9 a.m. - 4 p.m.

  8. Accessible parking is available at University Ridge Golf Course. Please make sure you have a state issued disability hangtag visible upon entering the general parking gate. Golf carts will be available to shuttle patrons to the main ticket entrance and designated holes with ADA accessible viewing.

    Accessible bleacher seating will be available at the 1st tee, 14th green and 18th green.

  9. UW Health First Aid Stations will be located next to the 2nd tee and the 14th green.
  10. The American Family Insurance Championship is an invitational format featuring a 78 player field from PGA TOUR Champions and qualified invitees.  The tournament is played over 3-days with no cut.

  11. The University Ridge Portion of the Ice Age Trail will be closed June 3-11, 2023. Please visit the Ice Age Trail Alliance website for a map of alternate routes.

  12. If inclement weather is approaching, a “Weather Warning” notification will be posted on all electronic scoreboards on the course. When this message appears, spectators are advised to take immediate precaution by evacuating bleachers and hospitality tents. In the event of “Severe Weather” warning and a suspension of play, please proceed to the bus loading area to be returned to your car for safety. A suspension of play is preceded by an air horn signal. Suspension of play is a stoppage of play, not necessarily a cancellation of play for the day. Notification of continuation of play will be given in each parking lot.

    In the event of a weather warning, please avoid:

    • Hilltops
    • High places
    • Isolated trees
    • Golf carts
    • Wire fences
    • Open areas

    If play is suspended please close your umbrella and seek shelter immediately.

  13. Kids 17 and under are admitted FREE to the tournament when accompanied by a ticketed adult. Please select the Culver’s Youth General Admission Ticket before checking out if you purchase tickets online. Be sure to stop by the Culvers Kids Zone on the Driving Range for games and prizes. Gates open 8:30 a.m. - 4 p.m. 
  14. Merchandise such as hats, shirts, jackets, flags and accessories bearing the American Family Insurance Championship logo can be purchased through the University Book Store. Limited merchandise will also be available onsite for purchase.
  15. Complimentary tickets are available to active duty, reserve, retired military members and all veterans. 2020 American Family Insurance Championship Military Tickets are available now. Redeem your three day pass.
  16. The American Family Insurance Championship will offer free general admission parking for all patrons. Please follow signage for general parking and designated lots. VIPs, volunteers and event staff must present hang tags or credentials to gain access to permit lots. Please see our parking FAQ for more information.
  17. Pairings guides are available to all patrons and detail the tee time and starting location of each player. Pairings will be posted electronically in a news release at the end of each tournament day.

  18. The following items are NOT permitted at the American Family Insurance Championship:

    • No noise-producing electronic devices
    • No cameras
    • No bags or backpacks larger than 8″W x 8″H x 8″D in its natural state
    • No cases and/or covers (such as chair or umbrella covers)
    • No signs, posters and/or banners
    • No televisions and/or radios
    • No food and/or beverage
    • No containers and/or coolers
    • No pets (other than service animals)
    • No bicycles on course
    • No ladders
    • No metal-spiked golf shoes
    • No weapons (regardless of permit, including but not limited to firearms and knives)

    Any other items deemed unlawful or dangerous by the PGA TOUR Champions and/or Tournament Security Personnel is their sole discretion. Parents with small children are allowed to bring strollers and diaper bags, if needed. These items are subject to reasonable inspection before entering and/or at any time during the tournament.

  19. If it rains on any day of the tournament, play will continue as long as it is deemed safe to do so. All Corporate Hospitality will be open every day rain or shine. The PGA TOUR Champions and the tournament staff will always keep spectators informed at the earliest possible moment of any changes made on this policy based upon situational circumstances.
  20. Restrooms will be located at the main entrance, Pavilion, 2nd tee, 14th green, 17th green and 18th green.
  21. Will Call will be located at the Main Admission Gate. Will Call will be a secure way to leave tickets for use by someone else. Photo ID will be required at Will Call to pick up tickets.

Media FAQs

  1. A daily sticker is required. Please see a PGA TOUR Champions Representative in the Media Center or contact a member of the media relations team for assistance.
  2. For PGA TOUR Champions-approved images, visit www.pgatourimages.com. Images will be available each day. Or contact a member of the Media Relations team for assistance.
  3. The Media Center, located in the UW golf team training facility, provides seating and workspace for media. The Media Center will offer high-speed internet access, a large digital leader board and two large televisions showing live telecasts of the tournament. Computer leaderboards with real-time scores will also be located throughout the center.
  4. Media dining is located in the media work area. Meals will be available for breakfast, lunch and afternoon snack.
  5. Due to construction and fan volume please give yourself extra time to get to the course. Those with parking passes for the media lot should follow the signs entering University Ridge to Lot M. Staff will be on site to help direct you if needed. Shuttles will be provided for those needing assistance or those with heavy equipment.
  6. All credential-holding media will receive player interview transcripts via this page. Hard copies will also be available in the Media Center.

Parking FAQs

  1. Free public parking will be at off-site locations Friday, Saturday, and Sunday. Fans will be shuttled free to the tournament's front entrance.  Digital and other signage will provide directions to the public parking lots.

    Free shuttle service starting times are 7:30am, with tournament gates opening at 8:00am Friday, Saturday and Sunday. Shuttles will continue to run for the entire day, with the last shuttle departing tournament grounds to the offsite parking lot 30 minutes after the conclusion of play each day.

  2. Yes. Free parking will be available at University Ridge Golf Course for all S-Pass holders and anyone with a state issued hangtag. Spectators should show their hangtag at the front gate to gain access to this designated parking area.

    University Ridge Golf Course
    9002 County Road PD
    Madison, WI 53593

  3. Yes. Ride Share (Uber/Lyft/taxi) will drop off/pick up Friday, Saturday and Sunday nearby the course at a designated offsite location.  All rideshare guests will then take a complimentary shuttle to the golf course main entrance.

    When departing the course, guests should follow the signs to the Volunteer and Uber/Lyft shuttle bus.

    There is no Uber/Lyft or spectator pick up or drop off onsite at University Ridge Golf Course during the tournament.

  4. Yes. The American Family Insurance Championship will have bicycle parking conveniently located across from the lower lot near the main entry gate for the tournament.

  5. Please allow additional time to travel to designated parking lots and University Ridge Golf Course. Roadway and structure construction on Raymond Road, CTH M, CTH PD, Midtown Road and additional side roads will continue throughout the summer. Thank you for your patience.

    There will be no parking and pedestrian traffic allowed on County Highway PD (McKee Rd.) or County Highway M due to construction and anticipated heavy vehicle and bus traffic. All spectators are instructed to follow electronic signs to the public parking lots or take advantage of Rideshare services.

Parking FAQs

  1. Free public parking will be at off-site locations Friday, Saturday, and Sunday. Fans will be shuttled free to the tournament's front entrance.  Digital and other signage will provide directions to the public parking lots.

    Free shuttle service starting times are 7:30am, with tournament gates opening at 8:00am Friday, Saturday and Sunday. Shuttles will continue to run for the entire day, with the last shuttle departing tournament grounds to the offsite parking lot 30 minutes after the conclusion of play each day.

  2. Yes. Free parking will be available at University Ridge Golf Course for all S-Pass holders and anyone with a state issued hangtag. Spectators should show their hangtag at the front gate to gain access to this designated parking area.

    University Ridge Golf Course
    9002 County Road PD
    Madison, WI 53593

  3. Yes. Ride Share (Uber/Lyft/taxi) will drop off/pick up Friday, Saturday and Sunday nearby the course at a designated offsite location.  All rideshare guests will then take a complimentary shuttle to the golf course main entrance.

    When departing the course, guests should follow the signs to the Volunteer and Uber/Lyft shuttle bus.

    There is no Uber/Lyft or spectator pick up or drop off onsite at University Ridge Golf Course during the tournament.

  4. Yes. The American Family Insurance Championship will have bicycle parking conveniently located across from the lower lot near the main entry gate for the tournament.

Contact Us

  1. 2023 American Family Insurance Championship Office

    6000 American Parkway
    Madison, WI 53783

    2023 American Family Insurance Championship Office
    9002 County Road PD
    Madison, WI 53593
    Phone: (608) 286-3555
    Web: amfamchampionship.com
    Email: StrickerAmFamFoundation@amfam.com

    Steve Stricker American Family Insurance Foundation
    Email: StrickerAmFamFoundation@amfam.com

    Nate Pokrass | Tournament Director
    Phone: (608) 242-4100 ext. 36954
    Email: npokrass@amfam.com

    Katie Johnson | Tournament Manager
    Phone: (608) 242-4100 ext. 34551
    Email: kelliott@amfam.com
    Gail Perla | Tournament Coordinator
    Phone: (608) 242-4100 ext. 32826
    Email: gperla@amfam.com
    Shelby Chorney | Tournament Coordinator
    Phone: (608) 242-4100 ext. 32824
    Email: schorney@amfam.com
    Anne Whisner | Tournament Consultant
    Phone: (608) 242-4100 ext. 35437
    Email: awhisner@amfam.com
    Mike Unitan | Corporate Partnerships
    Phone: (608) 712-2196
    Email: mikeunitan@legendarywaymarketing.com
    Janet Masters | Media Relations
    Phone: (608) 242-4100 ext. 30409
    Email: jmasters@amfam.com
    Media Credential requests for tournament week:
    Janet Masters
    Phone: (608) 242-4100 ext. 30409
    Email: jmasters@amfam.com
    Ticket Box Office
    Phone: (608) 204-0855
    Address: 917 E. Mifflin St
    Madison, WI 53703
    Box office hours are 9:00 a.m. - 5:00 p.m.
    Monday-Friday