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Your Business

Connecting Your Company to the Internet of Things

Improve your customer service with these Internet of Things solutions.

Imagine selling a copier that orders its own parts. Your customers wouldn’t have to interact with any salespeople, and there would be no interruption of service when a component needed to be replaced. For many forward-thinking small businesses, that scenario could become the norm, thanks to the Internet of Things (IOT), which promises to revolutionize the sales cycle.

The Internet of Things refers to the concept of connecting any device – from consumer goods to industrial machines – to the Internet. By 2020, it’s estimated that anywhere between 50 billion to 75 billion objects will be communicating via the Internet, according to both Cisco Systems and Morgan Stanley.

When it comes to your small business’s sales team, Giles House, CMO at CallidusCloud believes the Internet of Things is a game changer. “The big opportunities are in boosting the customer experience and being connected to that customer in real time,” he says.

“With the Internet of Things, small business salespeople will have the potential to know a lot more about their customers and how they’re using the products and services that they’ve purchased,” says House. With that information, it can become much easier to find new opportunities and sell products.

With more and more companies seeing the value of our heightened connectivity, we’ve uncovered some of the cutting-edge business tools that leverage the Internet of Things. While it’s important that you do your own research to determine what tools work best for you, these suggestions may help get you started.


Promising less risk than its competitors, Oracle IOT facilitates seamless communication between all elements of the IOT architecture. Oracle enables real-time response and data capture from millions of device endpoints, so you can deliver new services faster and more efficiently.


Salesforce IOT Cloud allows you to be a more proactive small business owner, by providing you with the data generated by customers, devices, sensors, and other partners. This helps you respond in real time and build a memorable customer experience.


This open data platform boasts plugins, data visualizations, and the ability to integrate your data with a variety of third-party platforms, systems, and technologies, including other IOT platforms such as ioBridge, and mobile and Web apps such as Twitter.

Thanks to the IOT, your customers can look forward to a whole new level of engagement. “It’s really going to force us to think more strategically about the way we sell, not to mention the role of the sales person and the information they’ve got access to.” Let an American Family Insurance agent review your business policy as you consider integrating your business into The Internet of Things. With customized coverage that matches your business needs, you’ll feel great knowing that you’re protected.

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