Norton Seal Young woman practicing safe driving habits in her car.

Understanding Insurance

Usage-Based Insurance & How It Works

Would you take advantage of a program that gives you less expensive car insurance based on how safe of a driver you are? Many car insurance companies are now offering their customers more control over their auto insurance with usage-based insurance (UBI). These programs give you the opportunity to earn discounts on your premiums based on your safe driving habits. But what exactly is usage-based insurance and how can it benefit you? Watch this short video, then keep reading for a closer look at usage-based insurance.

  1. [Narrator] When it comes to your auto insurance, you should be behind the wheel.

    Good news!

    Your safe driving behaviors can put you there and even save you money.


    With usage-based insurance, which is sometimes called UBI.

    Usage-based insurance gives you more control over what you pay for car insurance because you pay how you drive.

    This means the safer you drive, the more you can save.

    You'll also help keep the roads safer at the same time.

    It's a win-win.

    How do you get started with usage-based insurance?

    For many UBI programs, you can start the enrollment process by contacting your insurance agent.

    Next, many programs require you to install an app on your smartphone, although some programs may require installing a separate tracking device in your vehicle.

    Then, start driving and showing off your safe driving skills.

    It's that easy.

    What kind of behaviors do most usage-based insurance programs track?

    Common ones include speed, braking, acceleration, cell phone use, and time spent driving.

    Many apps will show you how your safe driving behaviors contribute to your savings, and some even offer tips to help you potentially save even more.

    The last step? Enjoy your savings.

    Depending on how safely you drive over the monitoring period you may qualify for savings on your auto insurance.

    Overall, usage-based programs can help you become a smarter, safer driver, keep the roads safer for everyone, practice distraction-free driving and earn savings on your insurance.

    Ready to get started?

    Great news!

    American Family Insurance offers usage-based insurance programs designed to help you save.

    When you enroll in one of American Family's usage-based programs, you can earn savings on your auto insurance based on your safe driving behaviors.

    Practice safe driving habits and you'll have the opportunity to save even more on your insurance.

    Contact an American Family insurance agent today to see how usage-based insurance can make you a safer, smarter driver and even save you money.

    [American Family Insurance jingle]

What Is Usage-Based Insurance?

Usage-based auto insurance means “pay how you drive.” It’s a way for auto insurance companies to set your premium based on how safe your driving habits are.

Why would an auto insurance company want to do this? Well, usage-based insurance benefits both you and the insurance carrier. It’s an incentive for you to adopt safer driving practices and that translates into a more reliable, better customer for your insurance group.

Also, in general, people who drive less and have safe driving habits tend to get into fewer accidents, resulting in fewer claims. The goal of usage-based coverage is to reward you for your good driving behavior with a reduced rate!

How Does the Insurance Company Monitor My Driving Habits?

When you sign up for a UBI program, your insurance company may give you a telematics device to place in your vehicle. The device connects to a smartphone app. It collects your driving data and allows the app to send driving details back to your insurance company. Learn more about car insurance trackers and how they can help you save on your car insurance.

Recent advances in smartphone technology have allowed some insurance companies, like American Family Insurance, to only require an app for UBI programs. Through GPS and other location-tracking features, the car insurance monitoring app records your driving habits while you’re on the road — without the need to plug anything into your car.

Factors like speed, vehicle usage, braking, acceleration, time of day and other driving behaviors are monitored with your telematics device and/or app. After a period of observation, you may qualify for a discount on your auto insurance premium — depending on how safely you drive.

Do usage-based insurance programs save you money?

Usage-based insurance programs are designed to help you drive more safely and they can really lower car insurance premiums, based on your safe driving habits. After all, you’re in control. The safer you drive, the better the discount.

And since you can review your driving habits through the app, it’s easy to see where you need to improve — and hopefully, that results in a bigger discount.

Also, UBI programs are completely voluntary, so you’re never required to take part in the program and you can opt out at any time.

Do usage-based insurance programs monitor my location?

Usage-based auto insurance programs monitor your location while you drive via GPS. This data will be used to help lower your insurance costs if you follow safe driving habits. Rest assured that with American Family your data is safe and will not be shared or sold.

What are the benefits of usage-based auto insurance?

The opportunity to save on car insurance isn’t the only benefit of participating in a pay-how-you-drive auto insurance program. It can also help you:

  • Become a smarter, safer driver by being more aware of driving habits like your speed, braking, cell phone use and traveling at night
  • Experience better fuel economy by potentially traveling longer before refueling — simply by adjusting your acceleration and stopping behavior
  • Track your distracted driving behaviors like texting while driving and challenging you to earn approval checkmarks when you drive distraction-free

American Family’s Usage-Based Insurance Programs

We offer two usage-based insurance programs to help you take control of what you pay for auto insurance.

Pay how you drive

If you’re a good driver, take control of what you pay for auto insurance by enrolling in our safe driving program. You can save up to 10% just for enrolling, then have the opportunity to save even more based on your safe driving behaviors. Most customers actively enrolled in the program will save between 5% and 20%!*

Pay as you drive

If you are a lower mileage driver, we offer a mileage-based program that empowers you to earn savings based on how many miles you drive. When you drive less, you can earn greater savings — up to 25% savings each month — which means you’ll only pay what’s fair, based on your actual mileage.**

Ready to take control of what you pay for auto insurance? It’s easy! If you’re an existing American Family Insurance customer, simply call your agent to enroll.

Need an agent? We can help you find one near you.

*Rate will vary based on driving behavior. Unsafe driving behaviors may increase your rate. Product eligibility will vary by state, vehicle type, policy form and company underwriting the auto policy. Some restrictions may apply. The rate factor does not apply to fixed fees that are part of the policy. Adding or removing drivers from a policy may impact the overall score and discount.

**Savings apply only to the following variable coverages, which are typical for most auto policies: bodily injury liability, property damage liability, collision and comprehensive, medical expense, underinsured and uninsured and personal injury protection. Additionally, the savings do not apply to fixed fees that are part of your policy.

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