Lance Paulson Insurance Agency, Inc. - About The Agent

Everyone has insurance and too often we hear they don't understand their policy. We take the hassle out of receiving a 2nd opinion by listening to your priorities and explaining simple solutions for you to consider. In minutes you'll be an insurance expert and feel confident your new policy is protecting what you're working so hard to build.

My Background

After deciding he wanted a change from his career in the Wireless Phone Industry, in 2007, he explored opportunities of opening an insurance office. Lance met with 4 different companies, and after careful consideration, decided to open his insurance business partnering with American Family Insurance. Lance started the practice on December 1st, 2007 in South Jordan, UT with a client base of 0. After almost a year in business, Lance relocated the office to Midvale until recently he purchased a multi-use building in Cottonwood Heights where the main office is located now. He also expanded into UT County, in 2016, after acquiring an insurance office in American Fork, then into Tooele County in 2020. Lance and his team of 6 agents are now proud to serve over 2,200 households across the state of Utah, and 6 western states, and specialize in all types of insurance from vehicles and owner-occupied single-family residences to large Apartment complexes with over 200 units. In their 40+ years of combined experience, Lance and his team have not only lasted the test of time, but have been around to see insurance policies pay out to restore the Dreams of their clients. They have the knowledge and experience to ensure you have the right policy, with the right coverage, so when disaster strikes, you’re not destroyed. Furthermore, this experience doesn’t cost you more, often times their solutions are more affordable than what is in place now. Your Dream is out there, go get it, and call Lance to protect it! Another passion of Lance’s is real estate investing. He acquired his 1st rental property when he moved out of his condo, in SLC, and into his Draper home in 2004.Both have been sold to roll-up into larger assets. Most importantly, Lance has been happily married to his lovely wife Trinity, since 2008, and they have 2 beautiful daughters. They live in Sandy and have resided there since 2013. He enjoys spending quality time with his family, watching his daughter's soccer games, vacationing, health & fitness, and acquiring more real estate.


UVREIA, UTAH REIA, Salt Lake REIA, Business Network International, Sandy Area Chamber

Hobbies & Interests

Health & Fitness, Soccer dad, Outdoors, Real Estate Investing, Traveling with my family, Auto racing

Licensed Staff

My agency is staffed with 7 licensed insurance professionals.

Years of Service

I have served as an American Family agent since 2007.

Personal Information

I'm married to the lovely Trinity Paulson and together we have 2 beautiful daughters. I've lived in UT since 1991 and love it here.

Previous Employment

Previously employed as a Regional Director with Spring Mobile for 6 years.


All American: 2009-2011, 2014, 2016, 2017, 2018, 2019, 2020, 2021 AFLIC: 2008, 2009, 2012, 2015, 2016, 2017, 2018, 2019, 2020 Golden Key: 2015, 2016, 2017, 2018, 2019, 2020 Premier Leaders: 2017, 2018, 2019, 2020 Sandy Area Chamber 2019 Small Businessman of the year.