Lance Paulson Insurance Agency, Inc. - About The Agent

Having insurance may be a requirement BUT it's more than that to us. We strive to be your most trusted and valued insurance provider in UT. We provide comfort through home insurance, commercial insurance, auto insurance, and life insurance so when disaster strikes, you have peace of mind knowing your DREAMs are protected.

My Background

After deciding he wanted a change from his career in the Wireless Phone Industry, in 2007, he explored opportunities of opening an insurance office. Lance met with 4 different companies, and after careful consideration, decided to open his insurance business partnering with American Family Insurance. Lance started the practice on December 1st, 2007 in South Jordan, UT with a client base of 0. After almost a year in business, Lance relocated the office to Midvale until recently he purchased a multi-use building in Cottonwood Heights where the main office is located now. He also expanded into UT County, in 2016, after acquiring an insurance office in American Fork. Lance and his team of 5 agents are now proud to serve over 2,200 households across the state of Utah and specialize in all types of insurance from vehicles and owner-occupied single-family residences to large Apartment complexes with over 200 units. In their 35+ years of combined experience, Lance and his team have not only lasted the test of time, but have been around to see insurance policies pay out to restore the Dreams of their clients. They have the knowledge and experience to ensure you have the right policy, with the right coverage, so when disaster strikes, you’re not destroyed. Furthermore, this experience doesn’t cost you more, often times their solutions are more affordable than what is in place now. Your Dream is out there, go get it, and call Lance to protect it! Another passion of Lance’s is real estate investing. He acquired his 1st rental property when he moved out of his condo, in SLC, and into his Draper home in 2004. Both he still holds as profitable rental properties today. Most importantly, Lance has been happily married to his lovely wife Trinity, for 10 years, and they have 2 beautiful daughters. They live in Sandy and have resided there since 2013. He enjoys spending quality time with his family, vacationing, health & fitness, and acquiring more real estate.


UVREIA, UTAH REIA, Business Network International, Sandy Area Chamber

Hobbies & Interests

Health & Fitness, Real Estate Investing, Traveling with my family, auto racing

Licensed Staff

My agency is staffed with 6 licensed insurance professionals.

Years of Service

I have served as an American Family agent for over 12 years.

Personal Information

I'm married to the lovely Trinity Paulson. I'm a Midvale native. I've been involved or lived in this community for 25 years. I'm the proud father of 2 beautiful girls.

Previous Employment

Previously employed as a Regional Director with Spring Mobile for 6 years.


All American: 2009-2011, 2014, 2016, 2017, 2018, 2019, 2020 AFLIC: 2008, 2009, 2012, 2015, 2016, 2017, 2018, 2019 Golden Key: 2015, 2016, 2017, 2018, 2019 Premier Leaders: 2017, 2018, 2019 Sandy Area Chamber 2019 Small Businessman of the year.