Jim Lord Agency Incorporated - About The Agent

We don't just sell insurance, the Jim Lord Agency protects the dreams you've already achieved and the ones your going to achieve. That's because we believe a dream is the most valuable thing anyone will ever own.

Licensed Staff

My agency is staffed with 7 licensed assistant(s).

Years of Service

I have served as an American Family agent for more than 23 years.

Personal Information

Born and raised in the Colorado valley, Jim received his bachelor’s degree in business from Western State in 1995. His career with American Family Insurance began in 1995 in Glenwood Springs, where he served the community for 12 years. Today, he is the owner of two American Family Insurance agencies — Rifle and Basalt. In his spare time, he enjoys spending time with his wife, Kelly, and two sons — Kolby and Kaden. Jim is able to bring more than 20 years of experience, trust, and outstanding customer service.


Post Independent's 2018 Best Insurance Agent; 2018 Post Independent's Locals' Choice Bronze Award for Best Insurance Agency; Top 10 Agency; Life Honors, 2008, All-Star Leader, 2007 - 2008; All American, 9 time award recipient, AFLIC, 7 time award recipient; Life Diamond, 2007