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Why Choose us?

We're Committed to Protecting Your Dreams

We’re an insurance company unlike any other. At American Family Insurance we care about you and those who matter most to you. We’ll inspire, protect and restore your dreams.

We give you your own dream champion. No matter how much your life changes, you’ll have an American Family Insurance agent — your very own dream champion who you can trust — supporting you every step of the way.

We make insurance easy. Life insurance doesn’t have to be difficult. We make it easier to find coverage that’s customized for you and your family’s evolving needs.

A company you can rely on. When the unexpected happens, we’re here for you and your loved ones during this difficult time. As a financially stable and prudent company with more than $90 billion in life policies, American Family Life Insurance Company will give you peace of mind knowing that your dreams are financially secure with us.