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Why choose us?

Why Choose Us?

We’re not like other insurance companies. At American Family Insurance, we care about you and will do everything we can to inspire, protect and restore your unique dreams. Here are just some of the ways we’re looking out for you:

We make insurance easy. Insurance doesn’t have to be complicated. We make it easier to find affordable coverage that fits your budget, so you’ll have the right protection at the right price.

We aim for convenience. We know life gets busy and insurance isn’t always something you keep top-of-mind. So we’ve made it easier than ever for you to find an agent, pay your bill and access your proof of insurance with our new and improved MyAmFam App — connect with us on your schedule!

We’re here for you. No matter what. Nobody looks forward to making a claim, but our industry-leading claims experience is fast, convenient and 100% focused on getting you back to what matters most with as little interruption as possible. When you file a claim with us, you’ll have access to:

  • A local insurance agent who knows you and how best to support you.
  • A claims specialist ready to step in and keep things running smoothly.
  • A convenient and easy-to-use online option for submitting your claim.
  • 24/7 phone support to keep your claim moving.

We give you your own dream champion. No matter how your life changes, you can feel confident you’ll have the support of an American Family Insurance agent — your very own dream champion — on every step of the way.

We believe in your dream. At American Family Insurance, we believe every dreamer deserves support. And we’re always on the lookout for smart and innovative ways to prepare you for anything. So, get inspired to pursue your passions and feel empowered to protect them with our smart tips and inspiring stories — we’ll be here with you through every step of your dream pursuit.