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Why Choose Us?

Why Choose Us?

At American Family Insurance, we care about you and will do everything we can to inspire, protect and restore your unique dreams. Here are just some of the ways we’re looking out for you:

We make insurance easy. Insurance doesn’t have to be complicated. We make it easier to find affordable coverage that fits your budget, so you’ll have the right protection at the right price.

We aim for convenience. We know life gets busy and insurance isn’t always something you keep top-of-mind. So we’ve made it easier than ever for you to find an agent, pay your bill and access your proof of insurance with our new and improved MyAmFam App — connect with us on your schedule!

We’re here for you. No matter what. Nobody looks forward to making a claim, but our industry-leading claims experience is fast, convenient and 100% focused on getting you back to what matters most with as little interruption as possible. When you file a claim with us, you’ll have access to:

  • A local insurance agent who knows you and how best to support you.
  • A claims department ready to step in and keep things running smoothly.
  • A convenient and easy-to-use online option for submitting your claim.
  • 24/7 phone support to keep your claim moving.

We give you your own dream champion. No matter how your life changes, you can feel confident you’ll have the support of an American Family Insurance agent — your very own dream champion — on every step of the way.

We believe in your dream. At American Family Insurance, we believe every dreamer deserves support. And we’re always on the lookout for smart and innovative ways to prepare you for anything. So, get inspired to pursue your passions and feel empowered to protect them with our smart tips and inspiring stories — we’ll be here with you through every step of your dream pursuit.

#1 In Customer Satisfaction

American Family Insurance is proud to announce we’ve been named #1 in Customer Satisfaction with the Auto Insurance Shopping Experience Among Midsize Insurers in the J.D. Power 2021 Insurance Shopping Satisfaction Study. You asked us for a better way to shop for affordable auto insurance — and we delivered.

JD Power award image

Meet Our Dreams Restored Program

American Family’s Dreams Restored Program (DRP) takes the stress out of choosing a repair shop. We’ve done the work for you by finding the most trusted, customer-friendly shops in your neighborhood, so you can relax knowing your vehicle will be in the best hands.

Quick. Because of our direct relationship with the shops, repairs can begin sooner than at non-DRP facilities.

Guaranteed. Repairs have a lifetime workmanship guarantee backed by American Family.

Easy. No need for multiple estimates.

Convenient. No messy billing. The bill (minus deductible) is sent directly to American Family.

Reliable. Our DRP shops meet the highest ratings for repairs and customer service.

Find a participating shop near you

Paying for your repairs out of pocket? No worries! Our Dreams Restored Program can charge you the same, discounted rates American Family pays. We’ll help you find a shop where you know you’re being charged a fair price.

Have a repair shop in mind? Even if the shop is not part of our Dreams Restored Program, we’ll be by your side every step of the way. The process is a bit different — but still simple. We’ll likely inspect your vehicle and ask the shop to write an estimate to submit to your claims adjuster.

To report your claim, call 1-800-MyAmFam. (You’ll want these handy when you call: Your American Family Insurance policy number, date and time of your loss, brief description of what happened, insurance and contact information for others involved.)

You can report your claim online too.

For J.D. Power 2021 award information, visit