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“Highest in Customer Satisfaction with Small Commercial Insurance”

*American Family Insurance received the highest numerical score among 17 companies in the J.D. Power 2016 U.S. Small Commercial Insurance Satisfaction Study, based on 3,396 total responses, measuring the opinions of insurance decision-makers in businesses with 50 or fewer employees, surveyed March-May 2016. Your experiences may vary. Visit

We aren’t like other insurance companies. At American Family Insurance; we care about you, and will do everything we can to inspire, protect and restore your dreams.

We Know Small Businesses

We’ve been protecting businesses like yours for more than 40 years. So you can count on us to not only provide you quality insurance, but to be by your side with insights and advice that can help your business avoid risk.

We’re Part of Your Community

No matter how your business grows and changes, you can feel confident you’ll have the support of an American Family Insurance agent every step of the way. They’re small business owners in the community, just like you!

We’re Here for You, No Matter What

At American Family, we're passionate about helping you pursue and protect your dreams, and we're proud to have been recognized by J.D. Power as the "Highest in Customer Satisfaction with Small Commercial Insurance" in 2016.

Claims Service You can Count on

Nobody looks forward to making a claim, but American Family Insurance provides exceptional service when you need it most. When you make a claim with us; you’ll have access to:

A local insurance agent who knows you and how best to support you.

A claims specialist ready to step in and keep things running smoothly.

A convenient and easy-to-use online option for submitting your claim.

24/7 phone support to keep your claim moving.


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