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Why Choose us?
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We're Uniquely Qualified to Protect Your Dreams

We aren’t like other insurance companies. At American Family Insurance we care about you, and will do everything we can to inspire, protect and restore your dreams.

We Give You Your Own Dream Champion. No matter how your life changes, you can feel confident you’ll have the support of an American Family Insurance agent – your very own dream champion – every step of the way.

We Make Insurance Easy. Watercraft insurance doesn’t have to be complicated. We make it easier to find affordable coverage that fits your budget, so you’ll have the right boat insurance at the right price.

We’re Here for You. No Matter What. Our industry-leading claims experience is fast, convenient, and 100% focused on getting you back on the water with as little interruption as possible.


Nobody looks forward to making a claim, but American Family Insurance provides the exceptional service you need, when you need it most. When you make a claim with us you’ll have access to:

A local insurance agent who knows you and how best to support you.

A claims specialist ready to step in and keep things running smoothly.

A convenient and easy-to-use online option for submitting your claim.

24/7 phone support to keep your claim moving.