Eric Soda Agency LLC - About The Agent

WI Agency of the Year • Custom Crafted Insurance Policies Our goal is to provide distinctly customized insurance policies with an emphasis on developing long term personal client relationships. We are a nationally awarded team of professionals dedicated to helping you. Through this personalized approach, our agency has grown to be one of the largest American Family agencies in the country. Let our family protect your family.

My Background

Eric and his team have been nationally recognized for its outstanding achievements and sales records. The agency has grown to become one of the largest in the country. Eric presents to businesses all over the country on ways to improve their sales, service and overall operations.

Hobbies & Interests

Eric enjoys spending time with his wife and children. They are huge Milwaukee Brewers fans and enjoy watching games together. Eric and his wife are what you would call full on "foodies." They traveled all over WI, the country and world to experience different and unique food. Eric is an avid investor and reader. He is the author of the popular blog on Substack called Spilled Coffee. He also enjoys basketball, football, baseball, fitness and yoga.


WI Agency of the Year, American Family Record Holder, Championship Ring Holder, Hall of Fame, Centurion Award, Premier Leader, Distinguished Life Diamond, All American and AFLIC Agent.