Everything you need to know about insurance basics, like coverage types, limits, cost and more.
We’re Always Just a Call or Click Away
When you choose American Family Insurance as your provider, you become a member of our family. We’re here for you to answer any questions you may have. Here are the ways you can reach us — just pick the option that works best for you.

Chat Now
For questions, chat online with a customer service representative Simply tap on the Chat Online button and a customer service representative will be in contact soon.
Available Monday – Friday, 8 AM – 8 PM CT
Holidays hours may vary.
Give Us a Call
Call us anytime at 1-800-MYAMFAM (1-800-692-6326). We’re here for you 24/7 via our Automated Pay By Phone system for billing and claim reporting.
To get a quote on a new policy or for general service questions, we are available (CT):
- Monday - Friday from 7 a.m. to 10 p.m.
- Saturday from 8 a.m. to 8 p.m.
- Sunday from 12 p.m. to 8 p.m.
Find an Agent
Finding an agent doesn’t have to be difficult. In fact, all you need to do is type in your ZIP code, tap the Find Agent button and you’ll be paired with an agent near you!
Email Us
For more detailed queries, feel free to send us an email. Select the department from the dropdown menu and click on the button below.
Mail Us
Feel free to send us a letter too, if you prefer. Our mailing address is:
6000 American Parkway
Madison, WI 53783
Report Claim Fraud
At American Family, we take you and your family’s safety seriously. That’s why if you may have been a victim of fraudulent activity, we want to hear from you. Contact our Special Investigation Unit at 608-242-4100 ext. 29510 or by email at askSIU@afics.com immediately.
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