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Supplier diversity


Our purpose and mission is to engage community, customers and employees to foster an inclusive mindset that extends to our diverse supplier community. We want to inspire diverse suppliers to pursue their dreams with confidence while forming strategic partnerships within the American Family Enterprise.

Our goal for 2023 is to increase our Supplier Diversity spend by 5%. To help us reach our goal, please click HERE to register as a diverse supplier.

Click HERE to learn more about Sourcing and Procurement (S&P) at American Family Insurance.


Supplier Diversity Manager
Anisha Jackson


American Family is committed to partnering with the following organizations:

(*) designates board and or committee member

American Family Insurance will provide the following opportunities within our program:

  • Executive Mentorship Program
  • Scholarships and Business development opportunities
  • Supplier Networking Events
  • Training & Workshops
  • Invest in community with Capital Investment Funding

2023 EVENTS:

  • WBENC Conference – March
  • DisabilityIn Global Conference & Expo – July
  • NGLCC Conference – August
  • The Business Council 24th Annual Strategic Partnership Luncheon – August
  • WBDC 2023 Midwest Business Conference – September
  • NMSDC Conference – October
  • NVBDC National Matchmaking Conference – November
  • NGLCC Unity Week – November
  • Market Place WI | Diverse Business Development Conference – December

Check back for additional events throughout the year.

At its core, the idea of the “American Dream” is the opportunity to pursue a better, more fulfilling life – regardless of race, sexual identity or gender – according to our own unique talents and ambition. We consider this ability to pursue a dream a human right.

That’s why, at American Family Insurance, our mission is to inspire, protect and restore dreams. And this mission includes creating opportunity, social equity, financial mobility and hope within our communities.

Our inclusive approach requires strong partnerships with other businesses, too. We believe it’s important to inspire our diverse-supplier community to pursue their dreams because it’s good for our customers, good for our communities – and good for our business.

We’re ready to partner with more diverse suppliers that share these same ideals and want to join us in this work.

—Bill Westrate, Chief Executive Officer and Enterprise President


Please click HERE to report your Tier II spend. If you have any questions on how to login or navigate the site, please contact


The American Family Insurance Champions Initiative offers the unique opportunity to leverage our team of champion advisors to help your diverse-owned business tackle its challenges. This one-year program is customized to your business and will position you to become ‘contract ready’ for strategic partnerships with the American Family Insurance Enterprise and the broader business community. Learn more. If you would like to participate in the Champions Initiative, download the Job-Aid to assist you with the registration process in


    • April - The Minority Business News USA (MBN USA) and Women's Enterprise Magazine (WE USA) named American Family Insurance as a Best of the Decade 2023 Outstanding Supplier Diversity Program (Link).
    • April - American Family Insurance was recently honored with the America’s Top Corporations award, the only national award honoring companies for world-class supplier diversity programs that reduce barriers and drive growth for women-owned businesses (Link).
    • May - Anisha Jackson presented during the Association of National Advertisers committee meeting how the marketing industry can influence and impact supplier diversity and how AmFam has developed programs to identify, engage, and match diverse suppliers with marketing needs (Link).
    • Oct. 12 & 13: Attend WBDC’s Insurance Industry Business Partner Symposium
    • Featuring keynote speaker Telisa Yancy, President of American Family Insurance Direct, this virtual event brings forward critical insights from the insurance industry to empower you for future growth opportunities. Register here.

    • Oct. 30 – Nov. 1: Attend NMSDC’s Conference & Special Cyber Security Session
    • Planning to be at the NMSDC conference? Don’t miss a special session led by Prashanth Mekala, American Family’s AVP of Enterprise Information Risk Management, as he explores current cybersecurity threats and trends, plus effective practices to help protect your business strategy. Register here.
    • Calling all small or diverse business owners! Brush up on cybersecurity
    • All suppliers, small and/or diverse business owners and are invited to our free three-part series on cybersecurity. IT Security & Risk Manager Andy Fiumefreddo, Nia Mack IT Security & Risk Analyst III and guest industry professionals will share practical information and advice to better manage risk and maximize your company’s investment in cybersecurity — register here for the remaining sessions on April 27th and July 27th. To learn more about our previous session - click here.

    • Recognized as a Top Supplier Diversity Program
    • American Family Insurance is honored to be recognized as a Top Supplier Diversity Program in a recent DiversityComm survey. To us, receiving the Best of the Best award not only attests to our commitment to supplier diversity and inclusion, but emboldens us to continue setting an example in the industry and championing for change. Learn more about the Best of the Best award.    

      Best of the Best 2021
    • Top 50 company in DiversityInc ranking
    • American Family was named a Top 50 company for diversity by DiversityInc in 2021. Learn more about the DiversityInc Top 50 list and how we came in at 48.  

    • NCMSDC partnership formed
    • To help connect businesses and corporations owned by diverse individuals throughout the Midwest, the American Family Enterprise partnered with the North Central Minority Supplier Development Council (NCMSDC). Together, we’re providing business development services that enhance relationships and maximize business opportunities.

    • Hosting the MBE cybersecurity preparedness program
    • The American Family enterprise and NCMSDC sponsored an event on cybersecurity preparedness with a goal to accelerate contracting readiness for the Minority Business Enterprise (MBE) and educate diverse suppliers in IT cybersecurity preparedness. 

    • Sponsoring a mentorship cohort
    • American Family is a corporate sponsor of the National Minority Supplier Development Council’s Emerging Young Entrepreneurs (EYE) Program, a year-long program designed to support the next generation of certified minority entrepreneurs. Our current sponsor and future leader in business, Lacie Pierre, is championing the way as we help her and her family achieve their dream of strengthening their business’ legacy. 

      Lacie Pierre-Strengthening her Business Legacy#2
    • Bringing supplier diversity to our industry
    • American Family joined the Financial Services Roundtable for Supplier Diversity (FSRSD), with a primary goal of advancing the inclusion of diverse-owned firms to the financial services and insurance industry. We are recognized in the 2020 FSRSD annual review, which notes our efforts to provide COVID-19 relief services; incorporate diversity, inclusion and social impact as core elements of our business strategy; and facilitate an enhanced focus on culture, inclusive conversations and community support within our corporation.

    • Listen to the webinar: Empowering Black LGBT Entrepreneurship Through Wellness, Financial Stability & Community Activism
    • In February, Supplier Diversity Manager Anisha Jackson joined the NGLCC Communities of Color Initiative (CoCI) as a panelist on their virtual Black History Month webinar on Empowering Black LGBT Entrepreneurship: Wellness, Financial, & Affiliations. Listen to The Recording Here >