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COMMUNITY IS OUR EVERYTHING
At American Family Insurance, we believe in investing in the communities our customers, employees and agency owners call home. Our mission to inspire, protect and restore dreams is not only the foundation from which we do business, it’s central to improving the quality of life for those most in need.
FIRMLY COMMITTED IN COMMUNITY
American Family Insurance is committed to driving lasting social change. In January 2020, we launched the Office of Community and Social Impact, building on our legacy of social impact work to close equity gaps, strengthen climate and community resilience, and fight for social justice. From the profound work of the Dreams Foundation and Steve Stricker Foundation, to the transformative partnerships and investments of The American Family Insurance Institute and our Milwaukee-based team, we are continually growing our efforts to disrupt inequitable access, resources and opportunity – inspiring and protecting our communities’, customers’ and company’s ability to dream fearlessly.
PURPOSE-DRIVEN PANDEMIC RELIEF
When the COVID-19 pandemic hit, our communities faced challenges like we’ve never seen before. From giving back over half a billion dollars to our customers in premium relief to supporting schools, small businesses and community organizations through special programs, improved COVID testing and millions of dollars in donations, American Family took action to help people keep their dreams on track through the hardship.
CLOSING EQUITY GAPS AND EMPOWERING DREAMERS
We believe everyone deserves to dream fearlessly. From the inception of the American Family Insurance Institute to our ongoing fight for diversity, equity and inclusion, we have a long-standing commitment to driving opportunity and progress in our communities.
American Family partnered with TIME in 2020 to launch The March, an experiential exhibit that brought the 1963 March on Washington and Dr. Martin Luther King Jr.'s iconic "I Have a Dream" speech to virtual reality.
Preserving History, Promoting Dialogue
In 2020, the American Family Institute coordinated, designed and funded “Let's Talk About It," a pictorial book of the city-commissioned murals in Madison, Wis., calling for racial justice and equity. The work received 6 Indie Book Awards with 15,000 copies distributed to schools and nonprofit organizations across the country.
Supplier Diversity Program
We believe in supporting the dreams of diverse-owned businesses — and work to forge meaningful partnerships with diverse entrepreneurs through our Supplier Diversity Program
DREAMERS IN ACTION: DREAMBANK
At American Family, we believe communities are stronger and the future is brighter when people are actively pursuing their dreams. That’s the idea behind DreamBank — an inspirational community destination and digital experience, dedicated to giving people the resources and encouragement to pursue their dreams. In 2020, we expanded our programming to support community members’ dreams amidst the COVID-19 pandemic—offering immersive virtual experiences like Dream Summit, Dream Coaching and Dream Academy as well as Cultural Heritage Months & Moments events designed to help dreamers grow as more inclusive, equity-minded community members.
From empowered employees to life-changing partnerships, American Family’s community initiatives worked to create stronger, healthier and more resilient communities in 2020.
A Wave of Volunteerism
The pandemic unveiled a few positives as well. We saw a significant increase in volunteer hours in 2020 with employees citing a strong desire to help their communities in a great time of need. In one example, employees spent more than 128 hours creating 4,000 food kits for distribution by United Way of Dane County in Madison, Wis.
Supporting the Next Generation
In 2020 American Family continued empowering the dreamers of tomorrow through programs like Adopt-a-School, an important connection between our community and its classrooms. We partnered with the Brewers Community Foundation on a $200,000 donation to support internet access and tech needs for thousands of students and families. And American Family employees teamed up with Big Brothers Big Sisters to streamline the match process for kids and mentors — reducing kids' wait time by 9 months and increasing matches by 44%.
Steve Stricker American Family Insurance Foundation
Despite the cancellation of the American Family Insurance Championship in 2020, the charitable aspect of the event continued with $3M in donations to 154 local nonprofit organizations to address critical community needs.
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