Norton Seal Co workers laughing and working together

Our culture. Our Values.

We Value Our Employees as Much as Our Customers

We believe that how we treat one another is just as important as what we deliver to our customers. Everyone — be it an employee or a policyholder — deserves our best. We’re able to give you our best by adhering to six primary values:


Ownership, Urgency, Excellence

We are all leaders of a high performing business delivering unparalleled customer solutions.


Respectful, Empathetic, Collaborative

We embrace the power of teamwork and our partnerships across the enterprise and our communities.


Agile, Resilient, Driven

We are focused and passionate in driving the actions that will move our business forward.


Advocate, Accept, Belong

We encourage and embrace the power of diverse ideas formed through unique experiences and backgrounds.


Entrepreneurial, Risk taking, Empowered

We proactively seek to transform our business in new and meaningful ways.


Transparent, Authentic, Ethical

We operate with integrity in all that we do.

Join More Than a Company

We’re looking for those who care about helping us move forward. Those who embrace challenges and accept change, and work hard to improve the lives of others. It’s our mission to inspire, protect and restore dreams. This is more than a company full of people, it’s a team of dedicated dream champions.

Watch this video to see how we help our customers find the freedom to keep dreaming.

American Family believes it’s important to foster a culture where ethical behavior is a priority. To make our desired culture a reality, we have a continued focus on ensuring our employees feel empowered to create collaborative, trust-based relationships.

For specifics on how we live our values and what we expect of our employees, read the Enterprise Code of Conduct and Business Ethics, and for agents and their staff, the American Family Agent and Agents’ Staff Code of Conduct and Business Ethics.