Norton Seal Agent talking with a customer

Agency owner

Our business started with a single dream. So can yours.

Owning an American Family Insurance agency is a personally and professionally rewarding business opportunity. It’s the chance to make a positive impact on our customers’ lives and the opportunity to make the world a better place. As an Agency Owner, you’ll be a trusted, caring advisor, working hard to inspire, protect and restore the dreams of the people around you. You’ll be there to help your customers recover from tragedies and accidents, work with them to repair cars and homes and even help rebuild entire towns. And when you're an American Family Agency Owner, you're in business for yourself, but you're never by yourself. We'll be here for you, committed to helping you succeed, every step of the way.

Are you ready to realize your dream of owning your own business? Take the steps today and learn more about becoming an American Family Insurance agency owner.
Our brand ambassadors are incredible individuals who live out our believe that every fearless dreamer deserves a champion. And as they pursue their dreams, they motivate others to dream fearlessly, too. Meet our brand ambassadors.
We believe that social impact doesn’t start or end with a check. So we focus on bringing our mission – to inspire, protect and restore dreams – to life in our communities.

Why Choose American Family

For starters, we’re an innovative, progressive industry leader, driven by our customers and committed to your success. Need even more reasons why? Here are just a few:

Experienced and Proven

We’ve been serving our communities since 1927, with multiple products and exclusive agents in 19 states. We know what it takes to succeed in a competitive industry.

Financially Fit

We have nearly $8 billion in policyholder equity and are the third largest mutual insurance company in the nation. Our company, and the people who make it work, are on the rise.

Market Smart

The American Family Enterprise includes The General, Homesite, HomeGauge, Moonrise and Networked Insights. Each brings their own products, services and personalities. And together they expand our reach and capabilities as an enterprise across the nation.

Invested In Innovation

From Artificial Intelligence (AI) to Machine Learning, American Family stays in touch with and ahead of the most innovative technology and trends. So you’ll always have the tools you need to run your business and care for your customers.

Image of Agent and Agency staff talking-Desktop

We'll guide you every step of the way. We're excited to have you as part of our team.