Norton Seal Little league player pitching

This is What Dreams are Made of

About Us

  1. [Music]

    American Family Insurance filmed a commercial featuring real dads and their kids. No scripts, just family. Because nothing speaks louder than that.

    Glen Henry [singing]: Prayers, prayers, prayers. Time to say your prayers. Theo, Theo, Theo. Are you ready to say your prayers? Yes or no?

    Theo: Yes.

    Glen: Oh wow, guess what? You get two kisses.

    Theo: Uh oh.

We're Here Everyday To
PROTECT YOUR DREAMS

This world is made of dreams. Big, beautiful, exciting, look-what-I-did-here dreams. At American Family Insurance, we see this opportunity everywhere we look. And we believe everyone’s dream is worth protecting. Watch to see what we’re all about.

our purpose

We’re not like just any insurance company. At American Family, we’re dedicated to inspiring, protecting and restoring your dreams — because we believe a dream is the most valuable thing you’ll ever own. That’s why we make it our mission to give you the support and inspiration you need to realize your dreams.

No matter how life changes and how your dreams grow, your American Family agent is always ready to provide customized coverage to help protect what matters most.
When the unexpected happens, we're by your side every step of the way to help get your dreams back on track.
WE'RE HERE TO SUPPORT YOU

At American Family Insurance, we’re proud to support some of the most impactful dreamers there are. See how this American Family employee is making a big difference for our communities.

  1. [Gentle music playing]

    On screen: Taneya Pearson crosses a bridge outside on a sunny day.

    Taneya Pearson, Claims Customer Care Center Auto Representative: My name is Taneya Pearson. I've been protecting dreams with American Family for about 16 years now.

    My role puts me in a unique position to protect customers dreams because I am the first contact when they have a crisis. I calm them down; I listen to them and I let them know that they are important. Not just to me, not just to the company, but they're an important being.

    My work with youth and young adults has helped me pursue my dreams because it's given me a platform to reach out to the kids who need help. And when I say need help, they need role models. It’s an organization called Big Brothers, Big Sisters. We go to the park, we go to ball games — it's about getting into these kids minds and helping them understand how important they are, and push them to do positive things in the world.

    I help our youth and young adults who suffer from temptation of suicide and lack of self-love. I just try to show as much love to that kid as I possibly can but, at the same time, I try to teach them that just because you're in this situation doesn't mean that you have to stay in this situation. You don't have to.

    I wrote ‘Don't Count Me Out’ to inspire kids that have been picked on to speak up.

    I'm proud to be an American Family employee because our customers — they depend on us and, when they're in a crisis, they need to feel like they're protected. If there's a need for help, I'm willing to help! I'm here for a reason, and I'm gonna  live out my purpose.

    [Music]

    On screen: American Family Insurance tagline, “Insure carefully, dream fearlessly” fades in, along with the Am Fam logo.

son father

THE AGENT DIFFERENCE

Our agents are always ready to help protect what matters most to you. Because we believe there’s more to insurance than just a policy.

Inspiring Dreams Near You

United States Map

Giving back is part of who we are at American Family. See how we’re making a difference in communities near you.

Mother and baby together in their home

EVERY HOME DESERVES PROTECTION

From raising your family to hosting nightly talks around the dinner table, home is where dreams start. That's why we're so focused on helping you protect it.

View Home Insurance >

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